If you’re involved in the world of digital marketing, then you must know what is ‘Affiliate Marketing’. Essentially affiliate marketing involves a merchant paying a commission to other online platforms, known as affiliates, for referring new business to the merchant’s website. Keep this in mind that affiliate marketing is performance-based, which means affiliates only get paid when the things actually result in a transaction.
Afterward, these affiliate Web sites post links to the merchant site and are paid as per the agreement. For an online retailer, affiliate marketing can be an amazing sales channel. However, the ratio of your success depends on the type of products you sell and how well you pay your affiliates.
Now the question arises, how affiliate marketing work for your first e-commerce sale, here’s the bottom line.
1. Affiliates: Affiliates can be any site, but it is observed that they tend to be bloggers or other content sites related to the merchant’s industry. There is no arguing with the fact that affiliates work to introduce their visitors to the merchant’s brand. They might write a post about a new product or promotion on the merchant’s site, feature banner ads or offer visitors a special coupon code. If people visit that site and make a purchase, that affiliate gets paid.
2. Payments: The reason behind affiliate marketing can provide a higher ROI is that it is based on performance. Remember that merchants only pay for actual customers, not for visits. This gives affiliate marketing a big advantage over other channels, such as Pay-Per-Click.
3. Networks: There is no arguing with the fact that affiliate programs are organized and administered through a variety of affiliate networks. And that’s the major reason some programs choose to work on a multitude of networks while others are consolidated on just one.
4. Management: Some merchants manage their affiliate programs in-house, others turn management over to their affiliate network management.
Whoever is managing the program does the work of recruiting quality affiliates and at the same time, finding ways for them to promote the merchant, and valuing the ones that bring in incremental revenue.